Job Responsibilities

• Contributes to marketing strategy by leveraging social media to identify and acquire customers.
• Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
• Maintains online relations with customers by organizing and developing specific customer- relations programs.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Maintains research database by identifying and assembling marketing information.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing
• variances, and initiating corrective actions.
• Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.